We test packs, ads, logos and signs with real shoppers in the market you sell to, and report which version they buy, and why, within a day.
What each team expected, what shoppers did, and what the team decided.
The winning pack printed its flavour name in white on the shiny yellow wrapper, where it was hard to read. Another design printed its name in dark type on a white panel. Give the winner the dark type and the number of shoppers in 100 who would buy goes from 74 to 85.
Banana chocolate pack. The other three flavours moved by about the same.
We use real people in real markets, and we design the experiment around the work you're about to ship.
We're building a service that tests every pack, headline, logo, price and name with the people it's for before it ships, and tells you within a day how many more of them would buy.
We show real shoppers whole versions, score every part, and run the scores for every group. Where the method comes from.
Read → CaseSixteen headlines, eight photos and six colours went in front of shoppers. The ratings split the crowd into three types of reader.
Read →Three pack designs tested in Bulgaria, Greece and Saudi Arabia. A readable flavour name added ten points.
Open → The logoTwenty-five logos rated by pet owners. A drawing of a dog and a cat won.
Open → The signSixteen headlines rated by Atlanta shoppers. Women and men stopped for different ones.
Open →Send a pack, a logo, an ad or a concept. We plan the study with you in a thirty-minute call.