MindSurf Research

Publications

How we test creative work with real people, and what the studies found.

ManifestoOct 21, 2026

How we measure what people will choose

We show real shoppers whole versions of the work, score every part, and run the scores for every group. Where the method comes from, and what to do when groups disagree.

Read →

CaseOct 21, 2026

Testing a farmers market sign in Atlanta

Sixteen headlines, eight photos and six colours went in front of Atlanta shoppers. The ratings split the crowd into three types of reader, each reacting to a different part of the sign.

Read →